NEUW DENIM

Founded in 2009 by three friends from Stockholm and Melbourne, NEUW was born out of a shared passion for travel and entrepreneurship.  The brand's names pays tribute to Nieulandstraat, Brussels, the city in which creative director and co-founder Pär Lundqvistfirst began re-imaging vintage denim.  By using his pattern making expertise to transfer iconic workwearinto contemporary fashion, this innovative approach became the brand's core design principle.  In 2025 NEUW embarks on a new journey with a complete overhaul - introducing new silhouettes, branding, and a fresh new look.  This transformation isn't due to anything being broken but stems from a belief that thrives on adventure and innovation, and a purpose to evolve with them.